Nowadays, with the continuous improvement of people’s living standards and the transformation of the consumption concept, great changes have taken place in the market, price trend and style of the domestic jewelry market. Jewelry market market competition is more intense, each industry is easy to fall into the competition of product homogenization, the search for differentiation becomes more and more difficult, the jewelry industry is also the same.
In response to this situation, the Shanghai jade carving art center jumped out of the product itself to think, compared with the psychological pleasures and satisfaction, the consumer’s functional demand for jewellery or the most primitive demand, based on the deep psychological needs of the consumers, committed to the style of jewellery and the style of the customer. Perfect matching to meet their needs for jewelry matching under different scenarios.
If jewelry companies want to break through in the market, they must start with added value, because additional value will make consumers feel value for money. Shanghai jade sculpture center in the design of the product, the integration of some new elements, played an unexpected effect, so that the enterprise can also stand out in the fierce competition, to find a new market.